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Katahdin Group Target Audience

User Segments

Age: 48

Gender: Male

Occupation: CEO, Tech Startup

Education: Master's Degree, Business Administration

Age: 52

Gender: Female

Occupation: CEO, Financial Services Firm

Education: Professional Degree, Law

Age: 45

Gender: Male

Occupation: CEO, Management Consulting

Education: Doctorate Degree, Organizational Leadership

Ambitious Alex

Ambitious Alex

Age: 48
Gender: Male
Occupation: CEO, Tech Startup
Education: Master's Degree, Business Administration
Industry: Technology
Channels: LinkedInYouTubeX

Goals

  • To scale my tech company from $10M to $50M in annual revenue within three years
  • To build a high-performing executive team that can operate autonomously and drive innovation
  • To successfully navigate potential market disruptions and maintain a competitive edge.

Pain Points

  • Difficulty in attracting and retaining top-tier talent in a competitive market
  • Challenges in aligning strategic priorities across different departments and ensuring effective execution
  • Feeling isolated at the top and lacking an unbiased sounding board for critical decisions.

Katahdin Group Geographic Distribution

Primarily focused on the Northeastern US, from Washington D.C. to Portland, Maine, with potential for limited international reach.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.5%
United Kingdom flag

United Kingdom

0.2%
Germany flag

Germany

0.2%
Australia flag

Australia

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are high-income professionals, likely with families (3-4 member households), reflecting their executive status.

Employment Status

Income Distribution

Education Level

Katahdin Group Behavior Analysis

Behavior Profile

Growth-oriented
Continuous Improvement
Decision-making
Peer Learning
Candid Feedback
Objective Soundboards
Problem Solving
Networking
Collaboration
Strategic Thinker
Seeking Advice
Time-constrained
Information Seeking
Digital Savvy (LinkedIn/YouTube)
Referral-driven
Value-driven
Risk-averse (avoiding pitfalls)

Device Breakdown

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