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Kandle.ie Target Audience

User Segments

Age: 62

Gender: Female

Occupation: Retired Teacher

Education: Bachelor's Degree

Age: 55

Gender: Male

Occupation: Healthcare Administrator

Education: Associate Degree

Age: 48

Gender: Female

Occupation: Community Services Manager

Education: Bachelor's Degree

Mary O'Connell

Mary O'Connell

Age: 62
Gender: Female
Occupation: Retired Teacher
Education: Bachelor's Degree
Industry: Education
Channels: FacebookYouTubeInstagram

Goals

  • To stay connected with her local parish community and diocesan news
  • To easily find Mass times and event schedules for spiritual nourishment
  • To contribute financially to her parish's needs and charitable initiatives.

Pain Points

  • Difficulty navigating complex websites or apps
  • Concerns about online security when making donations
  • Lack of easily accessible information on local parish activities.

Kandle.ie Geographic Distribution

The primary audience is overwhelmingly based in Ireland, specifically the Kildare & Leighlin Diocese. Minor international engagement from Irish diaspora.

Top Countries

Ireland flag

Ireland

98%
United Kingdom flag

United Kingdom

1%
United States flag

United States

0.5%
Canada flag

Canada

0.3%
Australia flag

Australia

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 2-4 person households with medium income levels, indicating stable, family-oriented members. Lower income and larger households are less represented.

Employment Status

Income Distribution

Education Level

Kandle.ie Behavior Analysis

Behavior Profile

Online Donations
Mass Times
Information Seeking
Website Navigation
Community Engagement
Religious Education
Event Participation
Resource Access
Faith Development
Youth Ministry
Mobile Usage
Social Media
Facebook
YouTube
Volunteering
Local News
Family Activities
Historical Preservation

Device Breakdown

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