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Kalalou Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Boutique Owner & Buyer

Education: Bachelor's Degree in Business Administration

Age: 45

Gender: Female

Occupation: Gift Shop Manager

Education: Master's Degree in Marketing

Age: 32

Gender: Female

Occupation: Independent Apparel Boutique Owner

Education: Bachelor's Degree in Fashion Merchandising

Sophia

Sophia

Age: 38
Gender: Female
Occupation: Boutique Owner & Buyer
Education: Bachelor's Degree in Business Administration
Industry: Home Decor Retail
Channels: InstagramFacebookLinkedIn

Goals

  • To consistently source unique, handcrafted, and ethically produced home decor items that differentiate her boutique from competitors
  • To grow her customer base by offering a curated selection that appeals to diverse design aesthetics like Boho and Coastal
  • To streamline inventory management and merchandising processes to maximize in-store appeal and sales.

Pain Points

  • Difficulty in discovering reliable suppliers offering truly unique and high-quality artisanal products
  • Managing the logistics of international sourcing, including shipping and customs, to ensure timely stock replenishment
  • Keeping up with rapidly changing interior design trends while maintaining a cohesive brand identity for her boutique.

Kalalou Geographic Distribution

Kalalou's primary market is the United States, followed by Canada. The company also has a smaller presence in the UK, Australia, and Germany, indicating potential for international growth.

Top Countries

United States flag

United States

85.3%
Canada flag

Canada

6.8%
United Kingdom flag

United Kingdom

2.5%
Australia flag

Australia

1.7%
Germany flag

Germany

1.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically have 3-4 person households and higher income levels, reflecting business ownership and established retail operations.

Employment Status

Income Distribution

Education Level

Kalalou Behavior Analysis

Behavior Profile

Sustainable Living
Interior Design Trends
Ethical Consumerism
Global Travel
Entrepreneurship
Small Business Marketing
Online Shopping
Social Media Engagement
Instagram Usage
Facebook Usage
Pinterest
YouTube Usage
Trade Show Attendance
Product Curation
Brand Differentiation
Seeking Uniqueness
Visual Merchandising
Account Application
Catalog Request

Device Breakdown

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