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Kadaza Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Office Administrator

Education: Associate Degree, Business Administration

Age: 45

Gender: Male

Occupation: Small Business Owner

Education: Bachelor's Degree, Marketing

Age: 28

Gender: Female

Occupation: Retail Manager

Education: Bachelor's Degree, Retail Management

Sarah, The Organized Professional

Sarah, The Organized Professional

Age: 32
Gender: Female
Occupation: Office Administrator
Education: Associate Degree, Business Administration
Industry: General Office
Channels: LinkedInYouTubeFacebook

Goals

  • Efficiently manage daily online tasks and information
  • Quickly access work-related resources without sifting through search results
  • Keep personal and professional online activities well-organized.

Pain Points

  • Wasting time searching for frequently visited websites
  • Feeling overwhelmed by cluttered web pages and excessive ads
  • Difficulty maintaining a streamlined workflow due to disorganization.

Kadaza Geographic Distribution

Primarily focused on the US market, with smaller shares in other English-speaking countries and Western Europe. Expansion potential exists.

Top Countries

United States flag

United States

75%
Canada flag

Canada

7%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Kadaza users typically reside in 1-2 person households, predominantly in medium to high-income brackets, seeking efficiency.

Employment Status

Income Distribution

Education Level

Kadaza Behavior Analysis

Behavior Profile

Simplified Navigation
Visual Organization
Personalization
Efficiency
Overwhelmed by Internet
Curated Content
Homepage
User-Friendly
Organized Web Portal
Customization
News Consumption
Online Shopping
Travel Planning
Financial Management
Health & Wellness
Entertainment
Education
YouTube Usage
Facebook Usage
Desktop Access
Android Access

Device Breakdown

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