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JobPixel Target Audience
User Segments
Age: 48
Gender: Female
Occupation: VP of Talent Acquisition
Education: Master's Degree, Human Resources Management
Age: 39
Gender: Male
Occupation: Employer Branding Manager
Education: Bachelor's Degree, Marketing
Age: 33
Gender: Female
Occupation: Senior HR Business Partner
Education: Professional Degree, Human Capital Management
Eleanor Vance
Goals
- Attract top-tier talent in a competitive market to drive organizational growth
- Significantly reduce time-to-hire and cost-per-hire across all departments
- Enhance the company's employer brand to become a magnet for desired candidates.
Pain Points
- Struggling to differentiate our employer brand from competitors due to generic recruitment messaging
- High candidate drop-off rates due to unengaging application and interview processes
- Difficulty tracking the ROI of recruitment marketing efforts and proving their effectiveness.
JobPixel Geographic Distribution
Primarily targeting North America, with significant presence in US and Canada, followed by key European and Oceanic markets, reflecting enterprise-level HR tech adoption.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often in 3-4 person households with high income levels, indicating established professionals in corporate roles.
Employment Status
Income Distribution
Education Level
JobPixel Behavior Analysis
Behavior Profile
Device Breakdown
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