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J. J. Keller & Associates, Inc. Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Fleet Compliance Manager
Education: Master's Degree in Supply Chain Management
Age: 45
Gender: Male
Occupation: Operations Director
Education: Bachelor's Degree in Business Administration
Age: 32
Gender: Female
Occupation: HR & Safety Specialist
Education: Professional Degree in Occupational Health & Safety
Sarah Chen
Goals
- Ensure 100% DOT compliance to avoid fines and operational disruptions
- Implement technology to automate HOS tracking and vehicle maintenance records
- Develop and deliver effective safety training programs for all drivers.
Pain Points
- Keeping up with constantly changing federal and state regulations
- Manual data entry leading to errors and inefficiencies
- Difficulty in tracking and managing driver qualifications and certifications across a large fleet.
J. J. Keller & Associates, Inc. Geographic Distribution
J. J. Keller's primary market is overwhelmingly the United States, given its focus on US federal and state regulations, with minor presence in neighboring North American countries.
Top Countries
United States
Canada
Mexico
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are typically in 3-4 person households, suggesting established families, and fall within medium to high-income brackets.
Employment Status
Income Distribution
Education Level
J. J. Keller & Associates, Inc. Behavior Analysis
Behavior Profile
Device Breakdown
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