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Izzio Bakery Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Marketing Manager

Education: Master's Degree, Public Health

Age: 45

Gender: Male

Occupation: Software Engineer

Education: Bachelor's Degree, Computer Science

Age: 50

Gender: Female

Occupation: Physician

Education: Doctor of Medicine

Sarah Chen

Sarah Chen

Age: 32
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Public Health
Industry: Wellness
Channels: InstagramLinkedInYouTube

Goals

  • Maintain a healthy and active lifestyle
  • Discover and incorporate new organic and sustainable food options into her diet
  • Find convenient yet nutritious meal solutions for her busy schedule.

Pain Points

  • Lack of transparency in food sourcing and production
  • Difficulty finding truly healthy and tasty convenient food options
  • Limited time for extensive meal preparation.

Izzio Bakery Geographic Distribution

Primarily focused on the US market, with minor international presence, suggesting room for global expansion.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.3%
Mexico flag

Mexico

0.2%
United Kingdom flag

United Kingdom

0.2%
Germany flag

Germany

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Primarily targets medium to high-income households, often 3-4 person families valuing quality food.

Employment Status

Income Distribution

Education Level

Izzio Bakery Behavior Analysis

Behavior Profile

Healthy Eating
Sustainable Living
Gourmet Cooking
Natural Wellness
Quality Food
Artisanal Craftsmanship
Organic Ingredients
Non-GMO
Digestive Health
Convenience
Transparency
Time-Saving Meals
Social Media Engagement
Instagram
Facebook
YouTube
Mobile Device Usage
Home Baking (interest)
Family Meal Planning
Seeking New Flavors

Device Breakdown

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