ITSMF Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

National Association of Black Engineers (NSBE)

Society of Women Engineers (SWE)

Top Marketing Channels

National Association of Black Engineers (NSBE)

Social Media Marketing
Examples: LinkedIn posts, Facebook updates, Instagram stories
Campaigns: NSBE Convention Promotion, Scholarship Application Drive, STEM Awareness Campaign

Email Marketing
Examples: Membership newsletters, Event invitations, Program updates
Campaigns: New Member Welcome Series, Annual Convention Early Bird, Scholarship Deadlines Reminder

Content Marketing
Examples: Blog posts on engineering topics, Student success stories, Research papers
Campaigns: Engineers Week Content Series, Member Spotlight Series, STEM Career Pathways Guide

Partnership & Sponsorship Sales
Corporate sponsorship packages, University partnerships, Program specific sponsorships
Industry Partnership Program, Academic Alliance Initiative, Convention Exhibitor Sales

Membership Sales
Student memberships, Professional memberships, Lifetime memberships
Student Recruitment Drive, Professional Membership Benefits Campaign, Join NSBE Today

Event Ticket Sales
Annual convention registration, Regional conference tickets, Workshop fees
National Convention Registration Blitz, Regional Conference Early Bird, Professional Development Workshop Series

Strong brand recognition in engineering and STEM diversity

Large and active student chapters

Extensive network of professional engineers.

May be perceived as focused solely on engineering

Potential reliance on corporate funding

Geographic limitations of local chapters.

Expand into broader tech leadership development

Collaborate with tech companies for talent pipeline

Increase international presence.

Competition from other STEM organizations

Economic downturn impacting corporate sponsorships

Changes in educational trends affecting membership.