Information Technology Senior Management Forum (ITSMF) : Market and Competitor Analysis

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Information Technology Senior Management Forum (ITSMF)

ITSMF is a non-profit organization dedicated to cultivating Black technology leadership. They offer a range of programs, including mentoring, scholarships, and networking events, to support Black professionals at all career levels. Their ultimate goal is to increase diversity, equity, and inclusion within the technology sector.

Company : Information Technology Senior Management Forum (ITSMF)

Industry : TechnologyDiversity & InclusionNon-profit

Major Markets

United States

United Kingdom

Canada

Key Competitors

National Society of Black Engineers (NSBE)

Black Girls Code

/dev/color

Information Technology Senior Management Forum (ITSMF) Key Value propositions

Mentorship

Leadership Development

Diversity & Inclusion

Career Advancement

Information Technology Senior Management Forum (ITSMF) Latest news

ITSMF President's Message March 2024 - ITSMF

Mar 29, 2024 ... I am still excited about the new AI tools we learned, the 3rd Bridging Innovation Pitch Competition, and the eighteen awards and $75,0000 in ...

ITSMF - Information Technology Senior Management Forum | LinkedIn

mind, body and soul; and diverse leadership invites new perspectives needed for innovation. Website: https://www.itsmfleaders.org. External link for ITSMF - ...

ITSMF President's Message August 2023 - ITSMF

Aug 31, 2023 ... The work that you do every day is critically important ... For more information about ITSMF, visit www.itsmfleaders.org. ... news, ways to engage ...

Tiffany T. on LinkedIn: #civil #minority #populations #voices ...

Nov 3, 2023 ... ... News; Costanza Sebastiani, Boeing; Giuseppe ... important #relationship. ... Learn more about ITSMF: https://itsmfleaders.org/ #BlackHistoryEveryday ...

Information Technology Senior Management Forum (ITSMF) SWOT Analysis

Strengths

Established network of Black tech professionalsStrong corporate partnershipsProven track record of success in developing Black leaders

Weaknesses

Reliance on funding and donationsPotential limited reach to non-urban areasCompetition from other diversity-focused organizations

Opportunities

Expand partnerships with tech companies for job placement and sponsorshipDevelop online programs to reach a wider audienceAdvocate for policy changes that promote diversity in tech

Threats

Economic downturn impacting corporate fundingLack of awareness among potential beneficiariesChanging landscape of diversity and inclusion initiatives

Top Marketing Strategies for Information Technology Senior Management Forum (ITSMF)

Personalized User Onboarding

This strategy will help ITSMF effectively guide new members through their platform, ensuring they understand its value and utilize its resources. This will lead to higher engagement, retention, and ultimately, a greater impact on the technology sector.

Leveraged Reciprocity

ITSMF can partner with corporations seeking to diversify their workforce, offering them access to Black tech talent in exchange for resources, mentorship opportunities, or financial support. This mutually beneficial arrangement amplifies ITSMF's reach and impact.

Community Invitation via Cold Email

This strategy allows ITSMF to directly reach out to Black technology professionals and invite them to join their community. By highlighting the benefits of mentorship, networking, and professional development, ITSMF can effectively attract and engage a larger audience.

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Information Technology Senior Management Forum (ITSMF) User Persona

Name:

Aisha Jones

Age :

28

Gender :

Female

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Seeking mentorship to navigate the challenges of being a woman of color in tech and advance to a leadership role
Aspiring to transition into a managerial role within the next two years and seeking guidance on effective leadership
Striving to become a thought leader in her field by speaking at conferences and publishing articles

Frustrations

Experiencing microaggressions and lack of representation in her current workplace
Finding it difficult to break into the senior leadership level due to limited opportunities
Balancing demanding work responsibilities with personal commitments and professional development goals

Name:

David Johnson

Age :

35

Gender :

Male

Occupation :

IT Project Manager

Industry :

Finance

Education :

Master's Degree, Information Technology

Preferred platforms

GOALS

Eager to connect with other Black tech professionals in the finance industry for networking and support
Seeking executive-level mentorship to gain insights into navigating corporate politics and advancing his career
Wants to contribute to increasing diversity within his organization and mentoring other Black professionals

Frustrations

Feeling isolated as one of the few Black professionals in leadership within his company
Facing unconscious bias and limited access to senior leadership opportunities
Struggling to find relevant mentorship and sponsorship from senior leaders who understand his experiences

Name:

Keisha Williams

Age :

23

Gender :

Female

Occupation :

Recent College Graduate

Industry :

Technology

Education :

Bachelor's Degree, Computer Engineering

Preferred platforms

GOALS

Landing her first full-time job in software engineering at a company with a strong commitment to diversity and inclusion
Seeking mentorship from experienced engineers to accelerate her career growth and technical skills development
Wants to build a strong professional network with other Black professionals in her field

Frustrations

Facing challenges in securing job interviews and standing out as a recent graduate in a competitive job market
Overcoming imposter syndrome and building confidence in her abilities as a young Black woman in tech
Navigating a predominantly white and male-dominated industry as a newcomer

Information Technology Senior Management Forum (ITSMF) Geographic and Demographic Insights

Geographic Insights: ITSMF's primary market is the United States, holding a dominant share. The UK, Canada, India, and Germany represent smaller, emerging markets.

Top Countries

United States
90%
United Kingdom
3%
Canada
2%
India
1.5%
Germany
1%

Demographic Insights: Women slightly outweigh men in their target demographic. The largest age group is 25-34, followed by 35-44, highlighting mid-career professionals.

Age Distribution

Gender Distribution

Information Technology Senior Management Forum (ITSMF) Socio-economic Profile

Household and Income Insights: The target audience predominantly falls within the middle-income bracket, with a moderate household size.

Educational and Employment Insights: The majority of target users are employed full-time and hold a university or college degree, indicating a highly educated and career-driven demographic.

Households Size

Income Distribution

Education Level

Employment Status

Information Technology Senior Management Forum (ITSMF) Behavioral Insights

Interest-Based Insights: Target users show a strong interest in technology news, career development, diversity and inclusion, reflecting their professional aspirations and values.

Technology and Social Media Usage: Users prefer LinkedIn, Twitter, and Instagram, aligning with their professional networking and career development goals. They primarily use desktops.

Interests

technology newscareer developmentdiversity and inclusionbusiness and financemusictravelfood

Device Breakdown

Social Media Usage

Information Technology Senior Management Forum (ITSMF) Top Competitors

Competitor	Estimated market share	Top domains
National Society of Black Engineers (NSBE)	35%	STEM, Engineering, Pre-professional
Black Girls Code	25%	STEM, Computer Science, Youth Education
/dev/color	15%	Technology, Diversity & Inclusion, Community

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