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IS.GD Target Audience

User Segments

Age: 20

Gender: Female

Occupation: Student

Education: High School

Age: 28

Gender: Male

Occupation: Part-Time

Education: Associate Degree

Age: 34

Gender: Male

Occupation: Full-Time

Education: Bachelor's Degree

Student Sarah

Student Sarah

Age: 20
Gender: Female
Occupation: Student
Education: High School
Industry: Digital Access
Channels: YouTubeInstagramTikTok

Goals

  • Efficiently complete online coursework and research for assignments
  • Stay connected with friends and family across different platforms
  • Discover new entertainment and educational content relevant to her interests.

Pain Points

  • Slow internet connections interrupting online classes or streaming
  • Websites requiring unnecessary technical adjustments for basic access
  • Limited access to premium content due to subscription costs.

IS.GD Geographic Distribution

The primary user base is in the US and India, with significant presence in the UK, Canada, and Australia, indicating global web usage patterns.

Top Countries

United States flag

United States

35.5%
India flag

India

15.2%
United Kingdom flag

United Kingdom

8.7%
Canada flag

Canada

6.3%
Australia flag

Australia

4.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 1-2 person households with medium income, indicating independent and professional individuals.

Employment Status

Income Distribution

Education Level

IS.GD Behavior Analysis

Behavior Profile

Online Privacy
Cybersecurity
Web Development
Digital Marketing
E-commerce
Data Security
Technology News
YouTube
Instagram
Facebook
Twitter
LinkedIn
Reddit
Desktop Usage
Mobile Usage
Link Accessibility
User Engagement
Technical Compliance
Security Awareness
Website Access

Device Breakdown

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