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Investopedia Target Audience
User Segments
Age: 20
Gender: Female
Occupation: University Student (part-time retail)
Education: Associate Degree (in progress)
Age: 23
Gender: Male
Occupation: Freelancer/Gig Worker (delivery driver)
Education: High School
Age: 22
Gender: Female
Occupation: Entry-Level Office Assistant
Education: Bachelor's Degree
Student Sarah
Age: 20
Gender: Female
Occupation: University Student (part-time retail)
Education: Associate Degree (in progress)
Industry: Education
Channels: YouTubeInstagramTikTok
Goals
- Understand basic financial concepts like budgeting and saving
- Learn how to invest small amounts of money for future goals
- Gain enough financial literacy to avoid common money pitfalls.
Pain Points
- Overwhelmed by complex financial jargon and too much information
- Struggling to balance study, work, and social life while learning about finance
- Limited disposable income makes practical application of financial advice difficult.
Investopedia Geographic Distribution
The primary market is the US, followed by Canada and the UK. Smaller user bases exist in Australia and India.
Top Countries
United States
60.5%
Canada
9.2%
United Kingdom
6.8%
Australia
3.1%
India
2.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mainly medium to high-income earners with 2-4 person households, indicating established financial needs.
Employment Status
Income Distribution
Education Level
Investopedia Behavior Analysis
Behavior Profile
Learning
Information Seeking
Research
Professional Development
Staying Updated
Decision Making
Online Content Consumption
Desktop Usage
Social Media Engagement
LinkedIn Usage
YouTube Usage
Facebook Usage
Self-Improvement
Networking
Product Evaluation
Device Breakdown
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