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Major Markets
United States
Canada
United KingdomSelect a competitor
Juniper Square
AppFolio Investment Management
IMS (Investment Management Software)
Top Marketing Channels
Juniper Square
- Content Marketing
- Examples: Blog posts, whitepapers, case studies
- Campaigns: Real Estate Investment Trends 2024, Optimizing Investor Relations, The Future of CRE Tech
- Webinars/Events
- Examples: Industry webinars, virtual summits, live demonstrations
- Campaigns: Scaling Your Firm with Technology, Best Practices in Fund Administration, Investor Experience Masterclass
- Social Media Marketing
- Examples: LinkedIn thought leadership, Twitter updates, YouTube tutorials
- Campaigns: Investor Portal Deep Dive, Fundraising Automation Series, Client Success Stories
Top Sales Channels
- Direct Sales Team
- In-person meetings, virtual demos, cold outreach
- Enterprise Solutions Consultation, SMB Onboarding Program, Partnership Acceleration Initiative
- Partnerships/Integrations
- Technology integrations, referral programs, joint marketing efforts
- Integrated Ecosystem Partnership, Advisory Firm Collaboration, CPA Network Program
- Product-Led Growth (PLG) - Demo Request
- Website demo requests, targeted product tours, feature trials
- Request a Custom Demo, Explore Our Platform, See How We Compare
InvestNext SWOT Analysis
Strengths
Strong brand recognition in the market
Comprehensive suite of features for real estate investment
Robust investor network and fundraising capabilities.
Weaknesses
Potentially higher pricing for smaller firms
Complex implementation for new users
Limited flexibility for highly specialized workflows.
Opportunities
Expand into adjacent alternative asset classes
Develop AI-powered analytics and predictive insights
Target emerging real estate markets globally.
Threats
Intense competition from new entrants and niche solutions
Economic downturn impacting real estate transaction volumes
Regulatory changes affecting investment structures.
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