Find stats on top websites
Major Markets
United States
Canada
MexicoKey Competitors
Select a competitor
8x8
RingCentral
Top Marketing Channels
8x8
- Content Marketing
- Examples: blog posts on UCaaS benefits, whitepapers on cloud migration, case studies on customer success
- Campaigns: Future of Work, Cloud Communications Playbook, 8x8 Customer Stories
- Digital Advertising
- Examples: Google Search Ads for 'VoIP for business', LinkedIn ads targeting IT managers, display ads on tech news sites
- Campaigns: Small Business Solutions, Enterprise Communication Upgrade, Seamless Remote Work
- Social Media Marketing
- Examples: LinkedIn posts on new features, YouTube tutorials, Facebook ads targeting SMBs
- Campaigns: Connect Smarter, 8x8 Innovation Showcase, Work From Anywhere
Top Sales Channels
- Direct Sales Team
- in-person consultations, virtual demos, cold calling
- Discovery Call Campaign, Tailored Solution Presentation, Q4 Sales Push
- Partnership Program
- referral agreements with IT consultants, reseller network, system integrators
- Channel Partner Growth Initiative, Partner Enablement Program, Joint Marketing Funds
- Online Sales / E-commerce
- free trial sign-ups, online quote requests, self-service portal
- Try Before You Buy, Get a Custom Quote, Instant Setup Promo
InterLynk Communications SWOT Analysis
Strengths
Strong focus on UCaaS
global reach
comprehensive suite of communication tools
good for enterprise clients.
Weaknesses
Can be perceived as more expensive than some competitors
complex pricing models
support reputation varies.
Opportunities
Growing demand for cloud communication and remote work solutions
expansion into new international markets
AI integration for advanced features.
Threats
Intense competition from other UCaaS providers
economic downturns impacting IT spending
data security concerns.
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