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Instagram Target Audience

User Segments

Age: 16

Gender: Female

Occupation: Student

Education: High School

Age: 17

Gender: Male

Occupation: Student

Education: High School

Age: 15

Gender: Female

Occupation: Student

Education: High School

Ava the Aspiring Artist

Ava the Aspiring Artist

Age: 16
Gender: Female
Occupation: Student
Education: High School
Industry: Education
Channels: InstagramTikTokYouTube

Goals

  • To showcase her digital art and gain recognition among peers
  • To connect with other young artists and learn new techniques
  • To use visual platforms to express her creativity and individuality.

Pain Points

  • Lack of motivation due to limited engagement on her posts
  • Difficulty in finding her unique artistic style
  • Balancing schoolwork with her passion for creating art.

Instagram Geographic Distribution

Instagram boasts a vast global footprint, with its largest user bases in the US and India, followed by significant presence in Brazil, Indonesia, and the UK.

Top Countries

United States flag

United States

25.5%
India flag

India

20.1%
Brazil flag

Brazil

8%
Indonesia flag

Indonesia

7%
United Kingdom flag

United Kingdom

5.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 2 to 4 person households, reflecting diverse income levels, with a significant portion in the medium income bracket.

Employment Status

Income Distribution

Education Level

Instagram Behavior Analysis

Behavior Profile

Visual Content
Sharing
Engagement
Community
Discovery
Creativity
Trends
Interaction
Self-expression
Networking
Photography
Fashion
Travel
Food
Fitness
Art
Connection
Consumption
Mobile Usage
Visual Storytelling

Device Breakdown

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