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Instagram Target Audience

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User Segments

Instagram Geographic Distribution

Instagram's largest user base is in India and the United States. Significant user bases also exist in Brazil, Indonesia, and Russia.

Top Countries

India flag

India

24.4%
United States flag

United States

17.3%
Brazil flag

Brazil

8.4%
Indonesia flag

Indonesia

6.3%
Russia flag

Russia

4.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Instagram users are primarily from households of 2-4 people, with diverse income levels, indicating a broad user base.

Employment Status

Income Distribution

Education Level

Instagram Behavior Analysis

Behavior Profile

Device Breakdown

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