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Inskill.ru Target Audience

The target audience for Inskill.ru appears to be broad but focused within the IT and digital transformation sectors. It primarily targets individuals who are either new to IT or are already professionals looking to upgrade their skills in high-demand areas such as programming (Python, JavaScript), data analysis, cybersecurity, web development, and digital marketing. This includes students, recent graduates, unemployed individuals seeking new career paths, and current employees looking for professional development. Beyond individual learners, Inskill.ru also targets businesses and organizations looking to train their employees. This B2B segment includes companies across various industries that need to upskill their IT departments, train non-IT staff on digital tools, or provide specialized training to enhance team capabilities and productivity. The website content, with its emphasis on practical skills and career advancement, clearly aims to attract those who understand the value of continuous learning in the digital economy.

User Segments

Age: 19

Gender: Male

Occupation: University Student

Education: High School

Age: 23

Gender: Female

Occupation: Unemployed, Seeking Career Change

Education: Bachelor's Degree

Age: 25

Gender: Male

Occupation: Part-Time IT Support

Education: Associate Degree

Alexey

Alexey

Age: 19
Gender: Male
Occupation: University Student
Education: High School
Industry: Education
Channels: YoutubeTikTokInstagram

Goals

  • Gain practical coding skills beyond university curriculum
  • Secure an internship in a tech company
  • Build a portfolio of small coding projects to showcase abilities

Pain Points

  • Lack of practical, hands-on experience in current education
  • Difficulty finding entry-level positions without prior experience
  • Overwhelm from too much theoretical information without clear application

Inskill.ru Geographic Distribution

Primarily serving the Russian market, Inskill.ru has a strong local focus, with some reach into neighboring CIS countries.

Top Countries

Russia flag

Russia

85%
Kazakhstan flag

Kazakhstan

3%
Belarus flag

Belarus

2%
Ukraine flag

Ukraine

1.5%
Armenia flag

Armenia

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 2-4 person households with medium to high income, indicating investment capacity for education.

Employment Status

Income Distribution

Education Level

Inskill.ru Behavior Analysis

Behavior Profile

Self-motivated
Online Learning
Continuous Learning
Career-focused
Skill Enhancement
Information-seeking
Technology News
Professional Networking
Productivity Tools
Social Media Engagement (LinkedIn, YouTube, Reddit)
Desktop Usage
Self-study Challenges
Practical Application
Seeking Certifications
Adapting to Industry Trends

Device Breakdown

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