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InnBeauty Project Target Audience
User Segments
Age: 19
Gender: Female
Occupation: Student
Education: High School
Age: 22
Gender: Female
Occupation: Part-Time Sales Associate
Education: Associate Degree
Age: 24
Gender: Female
Occupation: Social Media Coordinator
Education: Bachelor's Degree
Maya, The Student Seeker
Age: 19
Gender: Female
Occupation: Student
Education: High School
Industry: Education
Channels: TikTokInstagramYouTube
Goals
- To effectively manage her acne breakouts and achieve clear skin before social events
- To find affordable and effective skincare products that fit her student budget
- To feel confident and comfortable in her own skin without heavy makeup.
Pain Points
- Dealing with unexpected breakouts ruining her social plans
- Finding reliable and unbiased skincare reviews amidst overwhelming influencer content
- The high cost of effective skincare treatments and products for her limited budget.
InnBeauty Project Geographic Distribution
The primary market is North America, particularly the US and Canada, with growing presence in key European and Oceanic countries.
Top Countries
United States
65%
Canada
15%
United Kingdom
8%
Australia
5%
Germany
3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are likely in 2-4 person households, with a strong focus on medium to high-income earners.
Employment Status
Income Distribution
Education Level
InnBeauty Project Behavior Analysis
Behavior Profile
Social Media Active
Online Engagement
Research-oriented
Product Reviews
Personalized Skincare
Health-conscious
Ingredient-aware
Problem-solution focused
Sustainability-driven
Refill options
Value quality
Mobile device usage
YouTube viewers
TikTok users
Instagram users
Beauty advice seekers
Proactive
Seeking tailored solutions
Loyalty (refills)
Interested in trends
Device Breakdown
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