Inhouse Pharmacy Target Audience
User Segments
Age: 62
Gender: Female
Occupation: Retired Teacher
Education: Bachelor's Degree
Age: 50
Gender: Male
Occupation: Manufacturing Supervisor
Education: Associate Degree
Age: 47
Gender: Female
Occupation: Healthcare Administrator
Education: Bachelor's Degree
Martha Peterson
Age: 62
Gender: Female
Occupation: Retired Teacher
Education: Bachelor's Degree
Industry: Education
Channels: FacebookYouTubePinterest
Goals
- To maintain a consistent supply of her asthma medication without financial strain
- To find trustworthy and authentic medications from a reliable source
- To simplify the process of ordering and managing her prescriptions online.
Pain Points
- High cost of prescription medications through traditional pharmacies
- Difficulty in navigating complex healthcare insurance systems
- Concerns about the authenticity and quality of online-purchased medications.
Inhouse Pharmacy Geographic Distribution
Primarily serves the US market with free shipping, indicating a strong focus. Limited international reach to Australia, UK, Canada, and Germany.
Top Countries
United States
80%
Australia
5%
United Kingdom
3%
Canada
2%
Germany
1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in medium-sized households (3-4 people) with medium income, seeking cost savings on medications.
Employment Status
Income Distribution
Education Level
Inhouse Pharmacy Behavior Analysis
Behavior Profile
Online shopping
Trust
Reliability
Long-term customer
Customer service
Repeat purchases
Proactive health management
Digital literacy
Community engagement
Privacy-conscious
Seeking alternatives
Research-oriented
Brand loyalty
Direct-to-consumer
Online ordering
Convenience
Device Breakdown
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