Find stats on top websites

Infoway Group Target Audience

Infoway Group targets a broad audience of businesses across multiple industries that are looking to leverage technology for growth and efficiency. This includes companies that need custom software development for unique business processes, those seeking to migrate to cloud-based solutions (AWS, Azure, GCP), and organizations that require robust mobile applications for their workforce or customers. They also target businesses interested in data analytics and business intelligence to make informed decisions, as well as those needing a digital presence through web development. Specific sectors such as healthcare (e.g., EHR/EMR systems, telehealth), manufacturing (e.g., IoT, supply chain optimization), retail/e-commerce (e.g., online platforms, inventory management), and logistics (e.g., tracking systems, route optimization) are explicitly targeted or can be inferred. Essentially, any business facing a technological gap or looking to innovate its operations through software and IT services falls within their target demographic.

User Segments

Age: 48

Gender: Male

Occupation: Chief Information Officer (CIO)

Education: Master's Degree, Computer Science

Age: 42

Gender: Female

Occupation: Chief Technology Officer (CTO)

Education: Professional Degree, Software Engineering

Age: 52

Gender: Male

Occupation: IT Director

Education: Bachelor's Degree, Business Administration

David Chen

David Chen

Age: 48
Gender: Male
Occupation: Chief Information Officer (CIO)
Education: Master's Degree, Computer Science
Industry: Information Technology
Channels: LinkedInYouTubeX

Goals

  • Modernize our legacy IT infrastructure to improve efficiency and reduce operational costs
  • Implement cutting-edge cloud solutions to enhance scalability and disaster recovery capabilities
  • Drive digital transformation initiatives across the organization to gain a competitive advantage.

Pain Points

  • Difficulty integrating new technologies with existing legacy systems
  • Finding and retaining skilled IT talent to manage complex projects
  • Budget constraints hindering necessary technological investments.

Infoway Group Geographic Distribution

Infoway Group's primary markets are the US and India, leveraging talent from India and serving a key North American client base, with emerging presence in UK, Canada, and Australia.

Top Countries

United States flag

United States

45%
India flag

India

30%
United Kingdom flag

United Kingdom

5%
Canada flag

Canada

4%
Australia flag

Australia

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often from 3-4 person households with high income levels, indicating established professionals.

Employment Status

Income Distribution

Education Level

Infoway Group Behavior Analysis

Behavior Profile

LinkedIn Usage
YouTube Usage
Desktop Access
Technology News
Business Strategy
Innovation
Data Analytics Trends
Cybersecurity Concerns
Digital Marketing Interest
Seeking Expertise
Problem Solvers
Early Adopters
Information Seekers
Decision-Makers
Solution-Oriented
Efficiency Driven
Growth-Focused
Security Conscious
Learning & Development
Vendor Evaluation

Device Breakdown

Transform Your Ideas into Action in Minutes with WaxWing

Sign up now and unleash the power of AI for your business growth