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Accord Target Audience

Accord targets B2B SaaS companies, specifically those with complex sales cycles and multiple stakeholders involved in the buying process. They cater to revenue teams, encompassing sales, customer success, and revenue operations. The company focuses on businesses seeking to standardize and optimize their sales processes, improve deal execution, and enhance forecasting accuracy.

User Segments

Accord Geographic Distribution

Accord's primary market is the United States, followed by Canada and the United Kingdom. They have a smaller but growing presence in Australia and Germany.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Accord's users typically fall within the middle to high-income brackets, reflecting the financial stability of professionals in their target roles.

Employment Status

Income Distribution

Education Level

Accord Behavior Analysis

Behavior Profile

Device Breakdown

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