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IMRI Target Audience

IMRI's target audience includes federal, state, and local government agencies, as well as commercial entities, particularly Fortune 1000 companies. They cater to organizations with a strong emphasis on cybersecurity, digital transformation, and seeking strategic IT solutions to improve efficiency and maintain a strong security posture.

User Segments

IMRI Geographic Distribution

IMRI's primary market is the US, capturing a significant 90% share. Canada, UK, Australia, and Germany represent smaller but growing markets.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

IMRI's target users are primarily from households of 3-4 people, reflecting a preference for families with established careers and higher income levels.

Employment Status

Income Distribution

Education Level

IMRI Behavior Analysis

Behavior Profile

Device Breakdown

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