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Imaginate is a technology company specializing in VR/AR & MR solutions for enterprises. They offer software products, Atom and Assist, that enable immersive training, remote support, and collaborative design reviews. Their goal is to improve efficiency, reduce costs, and enhance productivity for businesses in various sectors.
Company : Imaginate
Industry : Virtual Reality (VR)Augmented Reality (AR)Mixed Reality (MR)
Imaginate Key Value propositions
Imaginate Latest news
How Technology is Hijacking Your Mind — from a Magician and ...
May 18, 2016 ... This keeps us using social media (“what if I miss that important news story or fall behind what my friends are talking about? ... Imagine if tech ...
James Cox on LinkedIn: Shocked to see the news, like I imagine ...
Jan 26, 2024 ... Breaking News: Klopp Announces Departure from Liverpool FC As a massive Liverpool fan I was devastated today to receive the news of ...
The Age of AI has begun | Bill Gates
I knew I had just seen the most important advance in technology since the graphical user interface. ... It should read news related to the industry the company is ...
Text of J.K. Rowling's speech — Harvard Gazette
Jun 5, 2008 ... 'The Fringe Benefits of Failure, and the Importance of Imagination' ... She had just had to give him the news that ... Athletics News & Scores ...
Imaginate SWOT Analysis
Strengths
Innovative VR/AR/MR solutionsStrong industry focusGlobal presence with offices in US and India
Weaknesses
Relatively young company (founded in 2016)Limited brand awareness compared to established playersDependence on adoption of emerging technologies
Opportunities
Expanding into new industry verticalsStrategic partnerships with hardware providers and technology integratorsGrowing demand for immersive training and remote collaboration solutions
Threats
Competition from established technology giantsRapid technological advancements requiring continuous innovationData privacy and security concerns surrounding AR/VR
Top Marketing Strategies for Imaginate
Imaginate User Persona
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Age :
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Preferred platforms
GOALS
Frustrations
Imaginate Geographic and Demographic Insights
Geographic Insights: The US and India are the top two markets, likely due to Imaginate's presence and the high concentration of target industries.
United States
45%
India
30%
Germany
10%
China
8%
Japan
7%
Demographic Insights: The target audience is primarily males aged 35-44, reflecting decision-makers in tech-driven roles.
Imaginate Socio-economic Profile
Household and Income Insights: Target users are mainly from families of 3-4 with medium to high income levels, indicating financial capacity to afford enterprise solutions.
Educational and Employment Insights: Majority of users are full-time employees with university-level education, aligning with the profile of professionals seeking advanced solutions.
Imaginate Behavioral Insights
Interest-Based Insights: Target users are interested in technology, business trends, innovation, and digital transformation, indicating a receptiveness to Imaginate's solutions.
Technology and Social Media Usage: Users prefer LinkedIn, YouTube, and desktop devices, suggesting a professional online presence and technology adoption.
Imaginate Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Talespin | 20% | VR Training, Immersive Learning, Enterprise Solutions |
STRIVR | 18% | VR Training, Performance Improvement, Sports and Enterprise |
Boeing Flight Services | 15% | Aviation Training, Flight Simulation, Pilot Training |