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Humankind Investments LLC Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 32

Gender: Male

Occupation: Non-profit Program Manager

Education: Master's Degree, Public Policy

Age: 25

Gender: Female

Occupation: Graphic Designer

Education: Bachelor's Degree, Fine Arts

Anya Sharma

Anya Sharma

Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeInstagram

Goals

  • To ensure her investments reflect her commitment to environmental sustainability and social justice
  • To find a transparent and metrics-driven investment platform that avoids greenwashing
  • To grow her wealth while actively contributing to positive societal impact.

Pain Points

  • Lack of transparency and genuine impact reporting from traditional ESG funds
  • Difficulty in identifying truly ethical companies versus those with performative sustainability efforts
  • Balancing personal financial growth with strong ethical investment principles without compromising either.

Humankind Investments LLC Geographic Distribution

Primarily focused on the US market with limited presence in Canada, UK, Australia, and Germany, indicating significant room for global expansion.

Top Countries

United States flag

United States

95%
Canada flag

Canada

1.5%
United Kingdom flag

United Kingdom

1%
Australia flag

Australia

0.5%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Mostly 2-4 person households with medium to high incomes, suggesting established individuals or families prioritizing ethical investments.

Employment Status

Income Distribution

Education Level

Humankind Investments LLC Behavior Analysis

Behavior Profile

Sustainability
Ethical Consumerism
Philanthropy
Personal Finance
Technology
Current Events
Environmental Conservation
Informed Decision-Making
Online Research
Knowledge Seeking
Transparency Seeking
Social Media Usage
Device Usage
Proactive Investing
Automated Solutions
Long-term Goals
Community Engagement
Discerning Investors

Device Breakdown

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