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Humankind Investments is an SEC-registered investment advisor focused on socially responsible investing. They use a quantitative, data-driven approach to evaluate companies based on their impact on stakeholders, including investors, customers, employees, and society, assigning a dollar value to represent a company's contribution to humanity.
Company : Humankind Investments
Industry : Financial ServicesSocially Responsible InvestingESG Investing
Humankind Investments Key Value propositions
Humankind Investments Latest news
by Humankind
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Oct 25, 2022 ... It is based on a quantitative analysis that calculates the comprehensive economic value of a company based not only upon its financial ...
Humankind Game - Official Website
JOIN OUR UNIQUE COMMUNITY OF CO-CREATORS! Let's create games2gether! © 2021 Amplitude Studios SAS. All rights reserved. HUMANKIND, the HUMANKIND ... Back to top.
Humankind from Amplitude Studios
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Humankind Investments SWOT Analysis
Strengths
Data-driven investment approachFocus on transparency and stakeholder engagementStrong commitment to ESG principles
Weaknesses
Relatively new entrant in a competitive marketPotential for lower returns compared to traditional investmentsDependence on the performance of ESG-focused companies
Opportunities
Growing demand for ESG and impact investingPotential to attract younger, values-driven investorsExpansion into new markets and asset classes
Threats
Increased competition from established financial institutionsRegulatory uncertainty surrounding ESG reporting and standardsPotential for greenwashing and impact-washing in the market
Top Marketing Strategies for Humankind Investments
Humankind Investments User Persona
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Humankind Investments Geographic and Demographic Insights
Geographic Insights: Humankind Investments' target market is predominantly located in North America and Europe, with the United States being their largest market.
United States
60%
Canada
10%
United Kingdom
8%
Germany
7%
Australia
5%
Demographic Insights: Humankind Investments appeals to a diverse age range, with a higher concentration between 25-44. Men slightly outweigh women in their target audience.
Humankind Investments Socio-economic Profile
Household and Income Insights: Humankind Investments' target audience typically falls within the middle to high-income brackets, with households of 2-4 people being most common.
Educational and Employment Insights: The majority of Humankind Investments' target users are employed full-time with a university or college degree, indicating a high level of education and financial stability.
Humankind Investments Behavioral Insights
Interest-Based Insights: Their target audience shows interest in sustainability, ethical consumption, and social justice, demonstrating a strong alignment with ESG values.
Technology and Social Media Usage: Humankind Investments' target users are active on social media, particularly LinkedIn, and prefer accessing information on desktops, suggesting a professional online presence.
Humankind Investments Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Parnassus Investments | 35% | ESG Investing, Mutual Funds, Sustainable Investing |
Calvert Research and Management | 30% | Impact Investing, Community Investing, Shareholder Advocacy |
Domini Impact Investments | 25% | Faith-Based Investing, Gender Lens Investing, Climate Solutions |