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HuffPost Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Digital Marketing
Age: 26
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Age: 29
Gender: Female
Occupation: Graphic Designer
Education: Bachelor's Degree, Fine Arts
Amelia
Goals
- To stay informed on global current events and social justice movements to better understand the world
- To effectively manage digital marketing campaigns that align with ethical and socially responsible practices
- To continually learn new skills and adapt to emerging trends in the fast-paced digital marketing landscape.
Pain Points
- Information overload from constantly consuming news and social media, leading to feeling overwhelmed
- Struggling to find unbiased and thoroughly fact-checked news sources amidst a sea of sensationalism
- Balancing personal well-being with the demanding nature of a full-time marketing role and constant digital connectivity.
HuffPost Geographic Distribution
HuffPost's primary market is the U.S., with significant presence in the UK, Japan, Canada, and Australia, reflecting its global news and lifestyle appeal.
Top Countries
United States
United Kingdom
Japan
Canada
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
HuffPost users typically live in 2-4 person households, primarily falling within the medium-income bracket, with a notable segment in higher income levels.
Employment Status
Income Distribution
Education Level
HuffPost Behavior Analysis
Behavior Profile
Device Breakdown
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