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HousingWire Target Audience

HousingWire targets decision-makers in the housing economy. This includes mortgage professionals, real estate professionals, and related fields such as title and appraisal. They aim to reach those seeking industry news, data, and insights.

User Segments

HousingWire Geographic Distribution

HousingWire's primary market is the United States, capturing a significant majority of users. Canada follows with a small percentage, while other countries have minimal representation.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
India flag

India

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

HousingWire's audience typically falls within the medium to high-income brackets and includes a mix of household sizes, with a noticeable proportion from 3-4 person households.

Employment Status

Income Distribution

Education Level

HousingWire Behavior Analysis

Behavior Profile

Device Breakdown

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