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Hoode Target Audience

The target audience for Hoode is broad within the 'creator economy' but specifically hones in on individuals and small groups who create and distribute digital content, offer services, or build communities. This includes YouTubers, podcasters, bloggers, online course instructors, musicians, artists, coaches, consultants, and independent media publishers. They are looking for a platform that allows them to sell digital products (e.g., e-books, templates, music, art), offer exclusive content via memberships, and manage subscriber access. The emphasis on 'no code' and ease of use suggests they might not have extensive technical development skills but are proficient in managing their online presence and engaging with their audience. They are likely seeking to diversify their income streams beyond advertising or single-platform reliance.

User Segments

Age: 28

Gender: Female

Occupation: Online Course Instructor

Education: Master's Degree, Education Technology

Age: 25

Gender: Male

Occupation: Digital Artist & Designer

Education: Bachelor's Degree, Fine Arts

Age: 31

Gender: Female

Occupation: Podcast Host & Community Builder

Education: Bachelor's Degree, Communications

Maya Singh

Maya Singh

Age: 28
Gender: Female
Occupation: Online Course Instructor
Education: Master's Degree, Education Technology
Industry: E-learning
Channels: YouTubeInstagramFacebook

Goals

  • To grow her online course business by reaching a wider audience and increasing enrollments
  • To create engaging and valuable educational content that helps her students achieve their learning objectives
  • To establish a reliable and scalable income stream from her expertise without significant technical overhead.

Pain Points

  • Struggling with complex technical setups for course hosting and payment processing
  • Losing potential income due to high platform fees and lack of control over student data
  • Difficulty in managing recurring subscriptions and delivering exclusive content to her premium students.

Hoode Geographic Distribution

Hoode's primary market is North America and Europe, with a significant presence in the US and UK. Emerging markets like India show growing potential.

Top Countries

United States flag

United States

40%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

10%
Australia flag

Australia

8%
India flag

India

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users tend to be individuals or small households, with a strong presence in middle to high-income brackets, reflecting their entrepreneurial drive.

Employment Status

Income Distribution

Education Level

Hoode Behavior Analysis

Behavior Profile

content creation
online presence
community building
digital marketing
tech-savvy
audience engagement
personal branding
online education
self-management
seeking control
time-saving
streamlined processes
problem-solving
analytical
active on social media
prefer desktop
learning new skills
independent
customization

Device Breakdown

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