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The target audience for Hoode is broad within the 'creator economy' but specifically hones in on individuals and small groups who create and distribute digital content, offer services, or build communities. This includes YouTubers, podcasters, bloggers, online course instructors, musicians, artists, coaches, consultants, and independent media publishers. They are looking for a platform that allows them to sell digital products (e.g., e-books, templates, music, art), offer exclusive content via memberships, and manage subscriber access. The emphasis on 'no code' and ease of use suggests they might not have extensive technical development skills but are proficient in managing their online presence and engaging with their audience. They are likely seeking to diversify their income streams beyond advertising or single-platform reliance.
Age: 28
Gender: Female
Occupation: Online Course Instructor
Education: Master's Degree, Education Technology
Age: 25
Gender: Male
Occupation: Digital Artist & Designer
Education: Bachelor's Degree, Fine Arts
Age: 31
Gender: Female
Occupation: Podcast Host & Community Builder
Education: Bachelor's Degree, Communications
Hoode's primary market is North America and Europe, with a significant presence in the US and UK. Emerging markets like India show growing potential.
United States
United Kingdom
Canada
Australia
India
Primary age group concentration shows strong presence in:
31-35
Most active age range
Users tend to be individuals or small households, with a strong presence in middle to high-income brackets, reflecting their entrepreneurial drive.
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