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HomeStack Target Audience
User Segments
Age: 32
Gender: Male
Occupation: Independent Real Estate Agent
Education: Bachelor's Degree, Business Administration
Age: 48
Gender: Female
Occupation: Real Estate Brokerage Owner
Education: Master's Degree, Real Estate Management
Age: 39
Gender: Female
Occupation: Real Estate Team Leader
Education: Bachelor's Degree, Marketing
Agent Alex
Goals
- Increase lead conversion rates by 20% within the next year through a personalized mobile experience
- Build a stronger personal brand to differentiate from competitors like Zillow and Realtor.com
- Streamline client communication and data management to improve efficiency and client satisfaction.
Pain Points
- Generic real estate apps don't allow for personalized branding or effective client data control
- Losing potential clients to large third-party portals due to lack of direct communication channels
- Difficulty in accurately tracking client engagement and app usage to optimize sales strategies.
HomeStack Geographic Distribution
Primarily focused on the US market with strong presence due to MLS integration. Minor presence in Canada, UK, Australia, and Mexico.
Top Countries
United States
Canada
United Kingdom
Australia
Mexico
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often business owners or professionals with higher incomes, typically living in 3-4 person households.
Employment Status
Income Distribution
Education Level
HomeStack Behavior Analysis
Behavior Profile
Device Breakdown
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