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Fello Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Residential Real Estate Agent

Education: Bachelor's Degree

Age: 29

Gender: Male

Occupation: Mortgage Loan Officer

Education: Associate Degree

Age: 28

Gender: Female

Occupation: Real Estate Marketing Coordinator

Education: Bachelor's Degree

Tech-Savvy Solo Agent

Tech-Savvy Solo Agent

Age: 32
Gender: Female
Occupation: Residential Real Estate Agent
Education: Bachelor's Degree
Industry: Residential Real Estate
Channels: LinkedInFacebookInstagram

Goals

  • To efficiently generate and nurture leads using AI-powered tools
  • To automate repetitive marketing tasks to save time and increase productivity
  • To maintain TCPA and DNC compliance while scaling client outreach.

Pain Points

  • Spending too much time on manual data entry and lead follow-up
  • Difficulty in consistently generating high-quality leads without significant effort
  • Keeping up with ever-changing compliance regulations for client communication.

Fello Geographic Distribution

Primarily targeting the US real estate and mortgage markets, with some presence in Canada, UK, Australia, and Mexico, indicating a focus on English-speaking and compliant regions.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Mexico flag

Mexico

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2-4 person households, indicating established professionals. They largely fall into high-income brackets due to their industry roles.

Employment Status

Income Distribution

Education Level

Fello Behavior Analysis

Behavior Profile

Technology Adoption
Automation Seekers
Data-Driven Decisions
AI Integration
Professional Networking
Client Relationship Management
Compliance Adherence
Marketing Automation
Efficiency Improvement
Lead Nurturing
Online Research
Social Media Engagement
Continuous Learning
Personalization
Brand Consistency
Performance Tracking
Security Conscious
Time Management
Problem Solvers
Mobile Usage

Device Breakdown

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