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Hennessy Honda Target Audience
User Segments
Age: 20
Gender: Female
Occupation: University Student (Part-Time Retail)
Education: High School (currently pursuing Bachelor's)
Age: 23
Gender: Male
Occupation: Junior Web Developer
Education: Associate Degree
Age: 25
Gender: Female
Occupation: Elementary School Teacher
Education: Bachelor's Degree
Maya Singh
Age: 20
Gender: Female
Occupation: University Student (Part-Time Retail)
Education: High School (currently pursuing Bachelor's)
Industry: Retail
Channels: InstagramTikTokYouTube
Goals
- Save enough money for a down payment on a reliable first car
- Graduate with a Bachelor's degree and secure a good job
- Balance social life with academic responsibilities and part-time work.
Pain Points
- Managing a tight budget and unexpected expenses
- Finding reliable transportation that fits a student schedule and budget
- Juggling multiple commitments and feeling overwhelmed by responsibilities.
Hennessy Honda Geographic Distribution
Primarily targets US market, with minor international reach. Focus on local/regional customers for dealership operations.
Top Countries
United States
98%
Canada
1%
Mexico
0.3%
United Kingdom
0.2%
Germany
0.1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target households are predominantly medium-income, with 2-4 members, indicating families and couples.
Employment Status
Income Distribution
Education Level
Hennessy Honda Behavior Analysis
Behavior Profile
Automotive Reviews
Online Research
Reliability
Customer Service
Fuel Efficiency
Safety Features
Transparency
Technology
Facebook
YouTube
Instagram
Personal Finance
Family Activities
Value-Oriented
Brand Loyalists
Dealership Experience
Word-of-mouth
Desktop Usage
Android Usage
Device Breakdown
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