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Harvard Business Review Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Senior Consultant

Education: Master's Degree, Business Administration

Age: 38

Gender: Male

Occupation: Product Manager

Education: Master's Degree, Computer Science

Age: 29

Gender: Female

Occupation: Investment Analyst

Education: Bachelor's Degree, Finance

Amelia Chen

Amelia Chen

Age: 32
Gender: Female
Occupation: Senior Consultant
Education: Master's Degree, Business Administration
Industry: Consulting
Channels: LinkedInYouTubeX

Goals

  • To lead a major client project to successful completion and gain recognition for innovative problem-solving
  • To mentor junior consultants and build a high-performing team
  • To get promoted to Principal Consultant within the next two years by demonstrating exceptional leadership skills.

Pain Points

  • Lack of clear career progression paths in current role
  • Difficulty balancing demanding work schedule with personal life and continuous learning
  • Limited access to executive-level strategic insights and mentorship.

Harvard Business Review Geographic Distribution

HBR's primary market is the US, followed by India, UK, Canada, and Australia, reflecting a strong presence in English-speaking and emerging markets.

Top Countries

United States flag

United States

45.5%
India flag

India

10.2%
United Kingdom flag

United Kingdom

7.8%
Canada flag

Canada

5.1%
Australia flag

Australia

3.7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

HBR users are primarily high-income professionals, often in 2-4 person households, indicating established careers and family lives.

Employment Status

Income Distribution

Education Level

Harvard Business Review Behavior Analysis

Behavior Profile

Continuous Learning
Leadership Development
Strategic Insights
Problem Solving
Information Seeking
Professional Development
Decision-making Guidance
Skill Enhancement
Credibility Valuing
Time-conscious
Online Engagement
Networking
Thought Leadership
Practical Application
Content Consumption
Digital Preference
Social Media Use
Productivity Focus
Innovation Interest
Career Advancement

Device Breakdown

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