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McKinsey & Company

Bain & Company

Top Marketing Channels

McKinsey & Company

  • Content Marketing
  • Examples: Reports, whitepapers, articles
  • Campaigns: McKinsey Global Institute publications, McKinsey on Marketing, The Future of Work
  • Digital Marketing (SEO/SEM)
  • Examples: Google Search Ads, Bing Ads, Website optimization for keywords
  • Campaigns: Digital Transformation thought leadership, AI in Business, Sustainability Consulting
  • Webinars & Events
  • Examples: Virtual summits, industry conferences, executive roundtables
  • Campaigns: McKinsey Live, Accelerating Digital Transformation, Building Resilience in a Changing World

Top Sales Channels

  • Direct Sales (Client Relationship Management)
  • Partner-led engagements, C-suite presentations, tailored proposals
  • Strategic Partnership Program, Executive Advisory Service, Client Value Creation Initiative
  • Thought Leadership Sales
  • Publication distribution, speaking engagements, expert interviews
  • Insights to Impact Program, Leadership Series, Disruptive Innovation Showcase
  • Referral Programs
  • Client testimonials, industry network referrals, alumni network leveraging
  • Client Success Stories, Trusted Advisor Network, Alumni Engagement Program

HawkPartners SWOT Analysis

Strengths

Global brand recognition