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Haven Energy Target Audience

Haven Energy targets homeowners, particularly those with existing solar panel systems, who are interested in battery storage solutions. They focus on customers concerned about power outages, rising energy costs, and environmental sustainability. Their marketing materials specifically highlight the financial benefits of battery storage, such as reducing monthly bills and earning income through demand response programs.

User Segments

Haven Energy Geographic Distribution

Haven Energy's primary market is the United States, particularly California. However, there's potential in countries with growing solar adoption and energy-conscious consumers like Australia and Germany.

Top Countries

United States flag

United States

90%
Australia flag

Australia

5%
Germany flag

Germany

2%
Japan flag

Japan

1.5%
United Kingdom flag

United Kingdom

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Haven Energy's target audience typically falls within the middle-income bracket and lives in households of 3-4 people, suggesting families are a key demographic.

Employment Status

Income Distribution

Education Level

Haven Energy Behavior Analysis

Behavior Profile

Device Breakdown

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