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Haven Energy Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Registered Nurse
Education: Associate Degree
Age: 38
Gender: Male
Occupation: High School Teacher
Education: Master's Degree
Age: 35
Gender: Female
Occupation: Retail Manager
Education: Bachelor's Degree
Maria Rodriguez
Age: 42
Gender: Female
Occupation: Registered Nurse
Education: Associate Degree
Industry: Healthcare
Channels: FacebookYouTubeInstagram
Goals
- To ensure my family has reliable power during outages, especially with California's unpredictable weather and fire seasons
- To significantly reduce our monthly utility bills to free up more budget for family needs
- To contribute to a cleaner environment for my children's future without incurring high upfront costs.
Pain Points
- Unexpected power outages disrupting daily life and family routines
- High and fluctuating electricity bills making budgeting difficult
- The complexity and perceived high cost of switching to renewable energy solutions.
Haven Energy Geographic Distribution
Haven Energy's market is entirely concentrated in California, United States, due to its reliance on the state-specific SGIP rebate program.
Top Countries
United States
100%
Canada
0%
Mexico
0%
Germany
0%
Australia
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Primarily medium-sized households (3-4 members) with low to medium incomes, seeking financial relief and home stability.
Employment Status
Income Distribution
Education Level
Haven Energy Behavior Analysis
Behavior Profile
energy independence
outage protection
reliability
concerned with rising costs
seeking reliability
low-friction process
guided experience
comfortable with digital interactions
home improvement
environmental sustainability
clean energy
optimizing energy usage
resilience
smart home technology
proactive preparedness
seeking financial relief
reducing carbon footprint
value government programs
Device Breakdown
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