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Haven Energy targets homeowners, particularly those with existing solar panel systems, who are interested in battery storage solutions. They focus on customers concerned about power outages, rising energy costs, and environmental sustainability. Their marketing materials specifically highlight the financial benefits of battery storage, such as reducing monthly bills and earning income through demand response programs.
Haven Energy's primary market is the United States, particularly California. However, there's potential in countries with growing solar adoption and energy-conscious consumers like Australia and Germany.
United States
Australia
Germany
Japan
United Kingdom
Primary age group concentration shows strong presence in:
31-35
Most active age range
Haven Energy's target audience typically falls within the middle-income bracket and lives in households of 3-4 people, suggesting families are a key demographic.
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