The target audience for Hartford Funding is commercial real estate professionals and investors across various segments. This includes individual real estate investors, small to mid-sized real estate development firms, property management companies looking to expand their portfolios, and potentially real estate brokers or intermediaries who are seeking financing solutions for their clients. Geographically, while the website doesn't explicitly state a service area, the generic nature and typical operations of such lenders suggest they would target clients within their operational footprint, likely starting with the Northeast US given 'Hartford' in the name, but potentially expanding nationwide for larger, more attractive deals. The audience is likely comprised of those who have moved beyond residential property investments and are now dealing with more complex commercial transactions, requiring larger loan amounts and specialized financing structures. They are looking for direct lenders or brokers who can access a diverse pool of capital sources, beyond just conventional bank loans.