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Industry Landscape
The surface design industry is experiencing steady growth, driven by increasing demand for unique visual content across consumer products. Digitalization and e-commerce platforms are creating new avenues for designers to license and sell their work directly, while AI poses a nascent threat. Collaboration and versatility remain key to success.
Total Assets Under Management (AUM)
Graphic Designers in United States
~322,900
(3% CAGR)
- Demand for graphic designers is projected to grow.
- Driven by increasing digital content creation.
- This includes websites, apps, and video games.
Total Addressable Market
300 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Design Tools
Artificial intelligence tools capable of generating unique patterns, assisting in color palette selection, and even predicting design trends based on vast datasets.
NFTs and Blockchain for IP
Non-fungible tokens (NFTs) and blockchain technology providing immutable proof of ownership and licensing terms for digital surface designs, ensuring creator rights and transparent transactions.
3D Design and Virtual Prototyping
Advanced 3D modeling software and virtual reality/augmented reality tools for visualizing surface designs on products and in environments before physical production.
Impactful Policy Frameworks
CASE Act (Copyright Alternative in Small-Claims Enforcement Act) of 2020
The CASE Act, enacted in 2020, established the Copyright Claims Board (CCB) as an alternative forum to federal court for resolving copyright disputes involving small claims (up to $30,000 in damages).
This policy provides Hang Tight Studio with a more accessible and affordable mechanism to enforce its copyrights against infringement, protecting its original designs.
INFORM Consumers Act (Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act) of 2022
Effective in 2022, the INFORM Consumers Act requires online marketplaces to verify the identities of high-volume third-party sellers, making it harder for counterfeiters to operate anonymously.
This act helps Hang Tight Studio by increasing accountability for sellers on platforms like Etsy and Spoonflower, potentially reducing the sale of unauthorized reproductions of its designs.
USMCA (United States-Mexico-Canada Agreement) Intellectual Property Chapter (2020)
The USMCA, which replaced NAFTA in 2020, includes enhanced provisions for intellectual property protection, particularly regarding copyright enforcement and digital rights management.
This agreement strengthens IP protections for Hang Tight Studio's designs when licensed or sold in Canada and Mexico, facilitating broader international business with greater security.
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