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Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Lilla Rogers Studio
Design Works International
Patternbank
Top Marketing Channels
Lilla Rogers Studio
- Social Media
- Examples: Instagram, Facebook, Pinterest
- Campaigns: Make Art That Sells promotions, Global Talent Search announcements, Artist Spotlight series
- Email Marketing
- Examples: Newsletter, Promotional emails, Course announcements
- Campaigns: New Course Enrollment Period, Agented Artist Showcase, Freebie Fridays
- Content Marketing
- Examples: Blog posts, Free resources, Podcasts
- Campaigns: Creative Live workshops, Industry Trend Reports, 'How To' Series for Artists
Top Sales Channels
- Direct Licensing Agency
- Direct client pitches, Portfolio presentations, Trade show meetings
- Spring/Summer Collection Preview, Holiday Product Licensing, Bespoke Design Commissions
- Online Course Sales
- Make Art That Sells website, Course landing pages, Bundled offers
- Early Bird Discount, Bundle & Save Promotion, Alumni Success Stories
- Online Shop/Marketplace
- Print-on-demand partners, Studio shop for products, Limited edition prints
- Featured Artist Collection, Holiday Gift Guide, New Print Release
Hang Tight Studio SWOT Analysis
Strengths
Strong brand recognition in the art licensing education space
Extensive network of established artists
Comprehensive training programs.
Weaknesses
High barrier to entry for aspiring artists
Focus on education might dilute direct licensing efforts
Dependent on star artists.
Opportunities
Expand online course offerings
Partner with more brands for collaborations
Leverage alumni network for marketing.
Threats
Emergence of AI art tools
Increased competition in online art education
Economic downturn affecting art sales.
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