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Hack The Gap Target Audience

The target audience for Hack The Gap is primarily individuals from underrepresented groups in technology, specifically women and non-binary individuals, who are interested in software development, design, and product management roles. This includes students (high school and college), recent graduates, and early-career professionals looking to gain practical experience, build projects for their portfolios, and network within a supportive community. Beyond the direct participants, Hack The Gap also targets companies and organizations that are committed to diversity and inclusion in tech. These companies represent potential sponsors, partners, and future employers for the participants. They are looking to connect with diverse talent, enhance their brand as inclusive employers, and support initiatives that align with their corporate social responsibility goals. Furthermore, the organization targets experienced tech professionals who are willing to volunteer as mentors, judges, or workshop facilitators, contributing their expertise to foster the next generation of tech talent from diverse backgrounds.

User Segments

Age: 17

Gender: Female

Occupation: High School Student

Education: High School

Age: 20

Gender: Female

Occupation: College Student

Education: Associate Degree

Age: 23

Gender: Female

Occupation: Part-Time Student

Education: Bachelor's Degree

Maya Singh

Maya Singh

Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Industry: Education
Channels: TikTokInstagramYouTube

Goals

  • To learn fundamental coding skills and understand different tech career paths
  • To build a simple project for my portfolio that demonstrates my newfound abilities
  • To connect with other young women and non-binary individuals interested in tech to feel less alone in my journey.

Pain Points

  • Lack of clear guidance on where to start learning coding
  • Feeling intimidated by the complexity of tech and not knowing if I'm capable
  • Limited access to mentors or role models who look like me in tech.

Hack The Gap Geographic Distribution

Primarily US-focused, likely Minneapolis-St. Paul, with minor international reach. Emphasis on local community and in-person engagement.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are often living alone or with one other person, with a significant portion in the medium income bracket, indicating career-focused individuals.

Employment Status

Income Distribution

Education Level

Hack The Gap Behavior Analysis

Behavior Profile

Career Development
Networking
Skill Acquisition
Online Learning
Community Building
Mentorship Seeking
Portfolio Building
Social Media Usage
Professional Growth
Tech Event Participation
Inclusive Environments
Problem Solving
Collaboration
Seeking Opportunities
Confidence Building
Information Seeking
Content Consumption

Device Breakdown

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