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Guidewire Target Audience

The target audience is primarily insurance companies, specifically in the property and casualty (P&C) sector. This includes regional, super-regional, and large insurers, as well as MGAs (Managing General Agents). They cater to both personal and commercial lines of business.

User Segments

Guidewire Geographic Distribution

Guidewire's primary market is the United States, followed by the UK and Germany. Canada and Australia represent significant but smaller markets.

Top Countries

United States flag

United States

45%
United Kingdom flag

United Kingdom

10%
Germany flag

Germany

8%
Canada flag

Canada

7%
Australia flag

Australia

6%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Guidewire's target users are primarily from households with 2-4 members and high income levels, aligning with the demographics of insurance decision-makers.

Employment Status

Income Distribution

Education Level

Guidewire Behavior Analysis

Behavior Profile

Device Breakdown

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