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Groove Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Head of Customer Success

Education: Master's Degree, Business Administration

Age: 45

Gender: Male

Occupation: Operations Manager

Education: Bachelor's Degree, Management

Age: 33

Gender: Female

Occupation: Customer Service Manager

Education: Bachelor's Degree, Communications

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Head of Customer Success
Education: Master's Degree, Business Administration
Industry: SaaS
Channels: LinkedInYouTubeReddit

Goals

  • Improve overall customer satisfaction (CSAT) scores by 15%
  • Reduce customer churn by streamlining support processes
  • Implement AI-powered tools to enhance agent efficiency and response times.

Pain Points

  • Dealing with siloed communication channels and missed customer inquiries
  • Struggling to onboard new support agents quickly and effectively
  • Lack of actionable data to identify key areas for customer experience improvement.

Groove Geographic Distribution

Groove's primary market is likely North America, particularly the US, followed by Canada. Other significant markets include the UK, Australia, and Germany, indicating a strong presence in English-speaking and developed countries.

Top Countries

United States flag

United States

45.5%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Groove's users often belong to households of 3-4, indicative of established professionals. They primarily fall into the medium to high income brackets, reflecting their roles in growing businesses.

Employment Status

Income Distribution

Education Level

Groove Behavior Analysis

Behavior Profile

Technology Adoption
AI Integration
Productivity Tools
Customer Experience Trends
Simplifying Workflows
Online Research
Social Media Engagement (Professional)
Team Management
Problem Solving
Seeking Efficiency
Desktop Usage
Information Seeking
Networking (LinkedIn)
Video Content (YouTube)
Reviewing Solutions

Device Breakdown

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