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Gretchen Rubin Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 40

Gender: Male

Occupation: Hospital Administrator

Education: Master's Degree, Health Administration

Age: 29

Gender: Female

Occupation: Curriculum Developer

Education: Bachelor's Degree, Education

Sarah Chen

Sarah Chen

Age: 32
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeInstagram

Goals

  • Advance into a leadership role within her tech company
  • Optimize her daily routine for peak productivity and mental well-being
  • Continuously learn new skills to stay relevant in the fast-paced tech industry.

Pain Points

  • Feeling overwhelmed by the constant demands of her job and personal life
  • Difficulty in maintaining a work-life balance and disconnecting from technology
  • Lack of clear strategies to transition from individual contributor to a management position.

Gretchen Rubin Geographic Distribution

The audience is primarily concentrated in North America (US, Canada), followed by English-speaking countries like the UK and Australia, indicating global reach for her content.

Top Countries

United States flag

United States

65%
Canada flag

Canada

10.5%
United Kingdom flag

United Kingdom

7%
Australia flag

Australia

4.5%
India flag

India

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The audience primarily consists of medium to high-income households with 2-4 members, often balancing family life with personal development.

Employment Status

Income Distribution

Education Level

Gretchen Rubin Behavior Analysis

Behavior Profile

Self-Improvement
Personal Growth
Habit Formation
Well-being
Productivity
Introspection
Actionable Strategies
Reflective
Proactive
Lifelong Learning
Reading
Journaling
Digital Content Consumption
YouTube
Instagram
Podcast Listener
Newsletter Subscriber
Community-Oriented
Seeking Solutions
Mindfulness

Device Breakdown

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