Gretchen Rubin Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

James Clear

Angela Duckworth

Top Marketing Channels

James Clear

Content Marketing
Examples: Atomic Habits blog, 3-2-1 Newsletter, Article series on habit formation
Campaigns: Atomic Habits launch, Habit Builder series, Focus on systems not goals

Social Media Marketing
Examples: Twitter posts on productivity, Instagram infographics on habits, YouTube videos explaining concepts
Campaigns: Habit Science series, Daily Wins campaign, Consistency Challenge

Email Marketing
Examples: Weekly 3-2-1 Newsletter, Promotional emails for courses, Subscriber-exclusive content
Campaigns: Habit Masterclass enrollment, Productivity Blueprint series, Free Habit Tracker download

Retail Partnerships
Amazon, Barnes & Noble, Local bookstores
National Bestseller promotion, Holiday gift guide inclusion, Store display campaigns

Affiliate Marketing
Blogger reviews, Podcast sponsorships, Online course platforms
Atomic Habits affiliate program, Productivity Tools recommendations, Course bundle promotions

Strong brand recognition

Bestselling book 'Atomic Habits'

Clear and actionable frameworks

Large email subscriber base

Primary reliance on 'Atomic Habits' success

Less diversified content than some competitors

Limited direct interaction opportunities with audience compared to podcasts

Develop more advanced courses/workshops

Expand into corporate training

Create a subscription-based community platform

New competitors in habit formation space

Audience fatigue with self-help content

Changing consumption habits from books to video/audio-first