GreenPlaces targets businesses of all sizes, from small and medium-sized enterprises (SMEs) to potentially larger corporations, across a diverse range of industries. The key commonality among their target audience is a growing awareness of and commitment to environmental sustainability. Specifically, they aim for companies that recognize the importance of reducing their carbon footprint, managing waste, conserving energy, and improving overall environmental performance. This includes businesses looking to: (1) Comply with evolving environmental regulations, (2) Enhance their brand image and attract environmentally conscious customers, (3) Improve employee engagement and retention by demonstrating a commitment to ESG principles, (4) Attract and satisfy ESG-focused investors, (5) Identify and realize cost savings through efficiency improvements in energy and waste management, and (6) Simplify complex sustainability reporting and data management processes. The platform's offering of an 'all-in-one' solution suggests they are particularly appealing to companies that may not have dedicated large sustainability teams or extensive in-house expertise, but still want to make meaningful progress on their environmental goals.