The target audience for Gravity Forms is broad but centered around the WordPress platform. It includes individual website owners and bloggers who need simple contact forms, feedback forms, or survey tools. A significant portion of the audience comprises web developers, designers, and digital agencies who build and manage WordPress websites for clients. These professionals leverage Gravity Forms to create sophisticated solutions for client needs, ranging from lead capture and e-commerce to event registration and user-generated content. Small to medium-sized businesses (SMBs) and even larger enterprises that utilize WordPress as their content management system are also key targets, as they often require powerful form capabilities for internal operations, marketing campaigns, and customer service. Essentially, anyone using WordPress who needs to collect data, engage with their audience, or automate processes through forms is part of Gravity Forms' target audience, from beginners seeking a user-friendly solution to advanced developers demanding extensive customization and integration options.