Business and Product Insights

Gravity Forms offers a comprehensive suite of features designed to make form creation powerful and flexible. Core features likely include a drag-and-drop form builder for intuitive design, conditional logic to show or hide fields based on user input, and the ability to create multi-page forms for complex submissions. It supports various field types, including standard text fields, dropdowns, checkboxes, radio buttons, and advanced options like file uploads, post creation, and pricing fields for e-commerce. A significant strength lies in its extensive add-on ecosystem, providing integrations with popular services such as payment gateways (e.g., Stripe, PayPal), email marketing platforms (e.g., Mailchimp, AWeber), CRM systems (e.g., Salesforce), and other third-party tools. Other key features would include robust spam prevention (e.g., reCAPTCHA, Akismet integration), entry management for viewing and exporting submissions, email notifications for administrators and users, and user registration capabilities. Advanced functionalities may encompass calculations, surveys, polls, quizzes, and the ability to schedule forms or limit entries. The emphasis is on customization, automation, and seamless integration within the WordPress environment.