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The target audience is broad, encompassing individuals interested in various non-fiction genres such as business, self-help, psychology, and more. They offer books in Spanish and cater to audiences in Argentina, Mexico, and internationally. Their selection suggests they target both general readers and specific niches like architecture enthusiasts or those interested in coaching.
Granica's primary markets are Argentina (40%) and Mexico (35%), indicating a strong foothold in these countries. Spain represents 10%, implying potential for further growth.
Argentina
Mexico
Spain
Colombia
United States
Primary age group concentration shows strong presence in:
31-35
Most active age range
The majority of Granica's target audience falls within the middle-income bracket and typically reside in households of 2-4 individuals.
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