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Grainger Target Audience

Grainger's target audience is broad, encompassing businesses of all sizes across various industries. This is evident from their website sections highlighting "Product Collections," "Services and Solutions," and "Industries." They cater to a wide range of customers seeking industrial supplies, MRO products, equipment, and tools.

User Segments

Grainger Geographic Distribution

Grainger's primary market is the United States, followed by Canada and Mexico. They have a limited but growing presence in Europe.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
Mexico flag

Mexico

2%
United Kingdom flag

United Kingdom

1.5%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Grainger's customers come from diverse household sizes, with a majority having middle-income levels.

Employment Status

Income Distribution

Education Level

Grainger Behavior Analysis

Behavior Profile

Device Breakdown

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