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Grafton, MA Target Audience

The target audience for the Grafton, MA website is incredibly broad, encompassing all individuals and entities with a connection to or interest in the town of Grafton. This includes current residents of all ages and demographics – from families with children needing school information to seniors seeking community programs and resources. Property owners, both residential and commercial, are a key segment, looking for tax information, permitting processes, and land use regulations. Local businesses are another critical audience, seeking information on licensing, economic development initiatives, and opportunities for engagement. Potential new residents and businesses considering relocation to Grafton are also explicitly targeted, as the website serves as a primary source of information to attract and inform them about the town's offerings. Additionally, visitors to Grafton, media outlets, and other governmental bodies form part of the broader target audience, each seeking specific types of information related to the town's operations, attractions, or data.

User Segments

Age: 55

Gender: Male

Occupation: Commercial Property Manager

Education: Bachelor's Degree

Age: 48

Gender: Female

Occupation: Healthcare Administrator

Education: Master's Degree

Age: 68

Gender: Male

Occupation: Retired Engineer

Education: Professional Degree

Arthur 'The Administrator' Thompson

Arthur 'The Administrator' Thompson

Age: 55
Gender: Male
Occupation: Commercial Property Manager
Education: Bachelor's Degree
Industry: Real Estate
Channels: LinkedInFacebookYouTube

Goals

  • Efficiently manage property taxes and compliance for multiple commercial properties
  • Stay informed about local zoning changes and economic development initiatives in Grafton
  • Find reliable town resources for property maintenance and development.

Pain Points

  • Difficulty navigating complex online forms and permitting processes
  • Lack of clear communication regarding changes in town regulations
  • Time-consuming searches for specific departmental contacts or service information.

Grafton, MA Geographic Distribution

The Town of Grafton's website primarily serves its local community in Massachusetts, USA, with minimal international interest, largely from English-speaking countries.

Top Countries

United States flag

United States

99.5%
Canada flag

Canada

0.1%
United Kingdom flag

United Kingdom

0.1%
Australia flag

Australia

0.1%
Germany flag

Germany

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users are middle to high-income households of 3-4 members, indicating stable, family-oriented residents.

Employment Status

Income Distribution

Education Level

Grafton, MA Behavior Analysis

Behavior Profile

Information Seeking
Online Payments
Civic Engagement
Digital Literacy
Local News
Community Events
Public Education
Property Values
Outdoor Recreation
Desktop Usage
Facebook User
YouTube User
Service Requests
Form Access
Meeting Schedules
Transparency
Timely Submissions
Community Participation

Device Breakdown

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