Graebel's target audience consists of large corporations, multinational enterprises, and government organizations that engage in employee relocations on a regular basis, both domestically and internationally. This includes companies with significant global footprints, those undergoing mergers and acquisitions that involve workforce restructuring, and businesses expanding into new territories. Specifically, they target HR and Global Mobility Directors, Chief Human Resources Officers (CHROs), Procurement Managers responsible for vendor selection, and C-suite executives who oversee talent strategy and operational efficiency. The audience values comprehensive, integrated solutions that address the multifaceted challenges of global mobility, including immigration, tax, household goods shipping, destination services, and expense management. They are seeking a partner capable of handling high volumes of relocations while maintaining consistency, compliance, and a focus on employee well-being. The educational content and resources on the website also indicate an audience that is keen on understanding best practices, industry trends, and compliance changes in the global mobility space.