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Gordon Sinclair Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Senior Marketing Manager

Education: Master's Degree, Marketing

Age: 45

Gender: Male

Occupation: Head of Corporate Events

Education: Bachelor's Degree, Business Administration

Age: 33

Gender: Female

Occupation: Brand & Communications Specialist

Education: Bachelor's Degree, Communications

Eleanor Vance

Eleanor Vance

Age: 38
Gender: Female
Occupation: Senior Marketing Manager
Education: Master's Degree, Marketing
Industry: Marketing
Channels: LinkedInYouTubeInstagram

Goals

  • To drive brand awareness and engagement through creative promotional campaigns
  • To optimize marketing spend by selecting effective and high-ROI promotional products
  • To ensure all branded merchandise aligns perfectly with corporate branding guidelines and quality standards.

Pain Points

  • Difficulty in finding unique and high-quality promotional products that stand out from competitors
  • Delays in production and delivery of custom merchandise impacting campaign timelines
  • Lack of comprehensive support or clear communication from suppliers regarding order status and customization options.

Gordon Sinclair Geographic Distribution

Primarily serving the North American market, with strong emphasis on the US. Smaller presence in key global business hubs.

Top Countries

United States flag

United States

85%
Canada flag

Canada

8%
United Kingdom flag

United Kingdom

2.5%
Australia flag

Australia

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 3-4 person households, indicating established professionals, with a high-income profile.

Employment Status

Income Distribution

Education Level

Gordon Sinclair Behavior Analysis

Behavior Profile

LinkedIn
Business Networking
Professional Development
Marketing Trends
Corporate Gifting Strategies
Event Planning
E-commerce Solutions
Desktop Usage
YouTube
Instagram
Customization
Reliability
Quality
Order Tracking
Ethical Sourcing
Time Management
Online Ordering
Product Discovery
Brand Awareness
Socially Responsible Sourcing

Device Breakdown

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