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Goodreads Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Self-Employed Author
Education: Master's Degree, Creative Writing
Age: 52
Gender: Male
Occupation: Full-Time Small Publisher Owner
Education: Bachelor's Degree, Business Administration
Age: 31
Gender: Female
Occupation: Full-Time Marketing Manager
Education: Bachelor's Degree, Marketing
Amelia Writes
Goals
- To successfully launch her new novel and gain significant readership, expanding her author brand and establishing a loyal fan base
- To effectively promote her books to a wider audience, driving sales and maximizing her return on marketing investment through targeted campaigns
- To connect with other authors and industry professionals, fostering collaborations and staying updated on publishing trends and opportunities.
Pain Points
- Struggling to gain visibility for her books amidst fierce competition in the publishing market, making it hard to reach potential readers
- Finding effective and affordable marketing strategies that yield measurable results, especially with limited budget and resources
- Managing the demanding workload of writing, editing, and marketing all by herself, often feeling overwhelmed by the multi-faceted responsibilities.
Goodreads Geographic Distribution
Goodreads' primary user base is concentrated in the US, with significant presence in other English-speaking countries like the UK, Canada, and Australia, and emerging market in India.
Top Countries
United States
United Kingdom
Canada
Australia
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Goodreads users are typically from 2-person households (35%) or 3-4 person households (30%), with a majority (50%) falling into the medium income bracket.
Employment Status
Income Distribution
Education Level
Goodreads Behavior Analysis
Behavior Profile
Device Breakdown
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