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Gong.io Target Audience

User Segments

Age: 42

Gender: Female

Occupation: VP of Revenue Operations

Education: Master's Degree, Business Administration

Age: 48

Gender: Male

Occupation: Director of Sales Strategy

Education: Bachelor's Degree, Business Management

Age: 38

Gender: Female

Occupation: Head of Go-to-Market Enablement

Education: Professional Degree, Marketing & Sales Enablement

Sophia Chen

Sophia Chen

Age: 42
Gender: Female
Occupation: VP of Revenue Operations
Education: Master's Degree, Business Administration
Industry: SaaS
Channels: LinkedInYouTubeX

Goals

  • Improve overall revenue predictability and accuracy across all GTM teams
  • Streamline and automate data capture and analysis to reduce manual effort
  • Enhance coaching effectiveness for sales and customer success managers.

Pain Points

  • Inaccurate sales forecasts leading to poor strategic planning
  • Siloed data and fragmented tools hindering holistic revenue insights
  • Difficulty in consistently scaling effective sales and customer success methodologies.

Gong.io Geographic Distribution

Gong has a strong US presence (60%) with key international offices in Israel, Ireland, UK, and Singapore, targeting global B2B enterprises.

Top Countries

United States flag

United States

60%
Israel flag

Israel

10%
Ireland flag

Ireland

8%
United Kingdom flag

United Kingdom

7%
Singapore flag

Singapore

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users primarily have medium to high incomes (95%), often residing in 2-4 person households, reflecting established professionals.

Employment Status

Income Distribution

Education Level

Gong.io Behavior Analysis

Behavior Profile

Data-Driven Decisions
AI Adoption
Technologically Forward-Thinking
Optimizing Workflows
Continuous Learning
Problem-Solving
Leadership
Strategic Thinking
Efficiency Improvement
Performance Enhancement
Innovation Seeking
Data Accuracy
Integrated Solutions
Reduced Manual Work
Scalability
Online Research
Networking (LinkedIn)
Professional Development
Content Consumption (YouTube)

Device Breakdown

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